Job type: Permanent

Salary: $75k - $90k

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Job content

Your new company
This organisation involved in the education sector is looking for a Business Analyst to join their Marketing Team.

Your new role
As a Business Analyst, this role will see you working on the new Customer Data Platform project. This role will see you being responsible for;

  • Review and provide recommendations on the flow of data and integration of systems
  • Day to day operation of the Customer Data Platform, including developing use cases, tender documentation and management, stakeholder management and data flow.
  • Create and maintain documentation related to CDP and associated processes for both system administration and end users.
  • Create and activate rules for the movement of data between systems.
  • Drive the creation of and activation of behavioural and motivational audience segmentation to enable personalised experiences across marketing automation and paid marketing channels.
  • Partner with our Research & Insights team to gather customer insights and marketing analytics to better understand our customer and drive marketing efficiency.

What you’ll need to succeed

  • This role requires strong partnership and interactions with senior executive management and a wide range of stakeholders from across the university including data warehouse, marketing, and IT.
  • You are articulate, able to communicate with management, raise issues and risks quickly, and help develop solutions effectively and openly.
  • Demonstrable customer data management experience including, CRM, marketing technology, and audience segmentation
  • You have a broad understanding of marketing technologies and integrations of a CDP to consumer facing applications
  • You are based in Tasmania

What you’ll get in return

  • You decide what is your favourite mode of employment: Permanent contract or casual employment
  • Flexible Work Arrangement on offer
  • Free parking on site
  • Full time hours but will consider part time arrangement for an exceptional candidate

What you need to do now
Please click to apply for this role and forward me your up-to-date CV. We welcome your application! If you’d like to chat about this opportunity, call me, Carole Jans-Cooremans, on 03 6108 5566. As an experienced Manager for Hays Technology, working in the Not For Profit & Community Sector and Government, I support tech professionals develop their careers and ensure organisations excel by securing top talent.

LHS 297508 #2592269

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